420 Girls: Mother Nature's Messengers Keep It Smokin' 17 Years

By Steve Elliott in Culture, Products
Sunday, Feb. 14 2010 @ 4:32PM

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420 Girls
Naked Girls Smoking Weed

In 2007, Griffin released a very successful spin-off from the 420 Girls, his first major published work in relation to 420 Magazine and the 420 Girls division. The book was named Naked Girls Smoking Weed (great title), with the subtitle, "Best Of 420 Girls."

The coffee table book is chock full of cannabis facts and photography, featuring hundreds of tasteful photos of naked girls smoking marijuana using bongs, joints, blunts, pipes, hookahs, and vaporizers.

Girls are posing with plants, covered in buds and more. Each page includes an important fact about hemp and/or marijuana.

​Featured in the book are some of the best 420 Girls from the 420girls.com site.

"Could there be anything better?" Griffin asks. "Playboy Bunnies, Penthouse Pets and amateur models coming together and taking a stand by creating cannabis awareness to the world."

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420 Girls
Naked Girls Smoking Weed is available in major bookstore chains such as Borders and Barnes & Noble.

He's All About The Work

Looking from the outside, one might imagine that Griffin leads something of a playboy lifestyle, but nothing could be farther from the truth.

Rob isn't flashy, rich, or a "lady's man." He doesn't go out clubbing, doesn't party, and he doesn't sit around stoned all day.

Rob describes his own work schedule as "Twenty-five hours a day, eight days a week, 53 weeks a year, 366 days of the year."

​Griffin spends all of his time, from early morning to late at night, working on the mission site and helping individual people. He answers more than 1,500 emails per day and stays busy managing his websites and dealing with day-to-day struggles of being in business.

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420 Girls
​Rob has actually revealed the amount of his first royalty check for Naked Girls Smoking Weed, and it came to $1,300. (For informational purposes, that is how much Griffin earned in the first six months since the publication of the book.) Griffin said the royalties went immediately back into the website, paying for the costs of Internet upkeep and round-the-clock site moderation.

Money actually seems a secondary consideration for Griffin, especially since he turned down a $75,000 employment opportunity from High Times magazine.

So what makes Rob and 420 Magazine different from High Times and other cannabis publications?

According to Griffin, it's the mission. "While High Times and many other similar magazines and websites support the legalization of marijuana, their primary goals are not about the legalization and the political movement for the decriminalization of marijuana," Rob said.

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420 Girls
Looking At The Future

After more than 15 years, what's next for Rob Griffin, the 420 Girls and 420 Magazine?

Current projects underway include production of a documentary about the community and mission, as well as site expansion, tech upgrades, fundraising, promotion, and working to make the major political and social steps needed to propel the movement toward the goal of getting marijuana decriminalized in the United States.

Until then, Rob will continue to answer emails, help others, and provide support and advice.

"I'll never stop fighting for what I believe in," Griffin said.

Editor's Note: Thank you to Janie Sativa!