Colorado's marijuana legalization campaign is courting mothers in its first television ad, airing Friday in Denver.
The initiative's first ad of the year features a young woman emailing her mother about marijuana, reports The Associated Press.
The young women argues that cannabis is safer than alcohol, the central theme of the current push to legalize marijuana for recreational use. The woman in the ad also mentions that pot doesn't give her hangovers.
The legalization question will be on Colorado ballots this fall. Washington state voters will also be deciding a semi-legalization initiative.
Colorado's Campaign to Regulate Marijuana Like Alcohol didn't disclose how much airtime they'd purchased for the ad.