Browsing: Hemp

A coalition of hemp businesses are calling out two of the country’s most popular social media platforms for what they believe are unfair advertising policies. According to the Hemp Industries Association, algorithms lumping the plant into the same category as marijuana have prevented industrial hemp companies from advertising on Facebook and Instagram.

Although the 2018 federal Farm Bill legalized hemp for farming at the end of last year, there’s still plenty of confusion about the non-intoxicating version of marijuana, particularly with traditional media like television. But social media companies — a relatively new form of media — have also frustrated the emerging industry by deleting certain profiles and prohibiting hemp companies from advertising.

Cannabis and sustainability were the focus of Fashion Group Denver’s latest discussion, “Green Is the New Green” on Tuesday, April 23. Entrepreneurs in the cannabis and fashion industries came together at Blanchard Family Wines to discuss how sustainability can be used to a company’s advantage, as well as how to create awareness for consumers about what sustainable products look like.

Part of the challenge for companies aiming for sustainability is identifying which areas have the most impact. One way to start is working with other local businesses, according to Pauline Marie Weller, owner of CBD extraction company NOHI Wellness.

As with many emerging industries, getting ahead in the industrial-hemp industry often involves hiring the people who created the original regulations. In legal marijuana, for example, everyone from former state legislators to past Marijuana Enforcement Division officials have moved to the business side, helping companies and clients stay on top of Colorado’s strict cannabis laws.

One of the largest moves from government to the hemp industry (so far, at least) came last month, when Maureen West jumped from managing the Colorado Department of Agriculture’s Industrial Hemp Program to take a job as compliance officer for hemp-oil company Functional Remedies.

Hemp-derived cannabidiol is being used across the country to treat anxiety, pain, inflammation and skin disorders. Now two metro liquor stores are hoping that CBD can also alleviate falling beer sales.

Total Beverage’s megastores in Thornton and Westminster were feeling the heat from nearby grocery stores that can now sell full-strength beer in Colorado, according to store manager Rick Morgan, so he and fellow executives starting brainstorming.

The CBD water is warm, and investors are ready to jump in. Some of those investors are coming from established marijuana dispensary brands and are now diving into the hemp and CBD-only pools, buoyed by their experience with the plant and dealing with much tougher regulations.

Stratos, a marijuana-infused product company known for tablets as well as its medically focused outreach, is one of the latest established pot businesses to try its hand at CBD. We caught up with Kate Heckman, Stratos vice president of branding and marketing, to talk about what CBD can do for its wide target audience.

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