The largest comprehensive study of marijuana users is under way. BDS Analytics is working on the industry’s first scientifically rigorous consumer-research survey about cannabis consumption. Headed by Linda Gilbert, a market research veteran, the team is conducting a nationwide survey of 1,000 people in every state who are deemed demographically representative.
“Everyone in the business has common questions, but nobody has any answers,” Gilbert says. “We want to understand not just where consumers are right now at this point in time, but where have they been, and where they seem to be headed. This is not an advocacy study. We want to understand the general marketplace.”