|The World Through My Specs|
|Peter Reynolds of CLEAR is engaged in a tug-of-war with ex-members of the organization’s Executive Committee|
By Denzil White
Special to Toke of the Town
In suit and tie, Peter Reynolds looks more like an extra from the set of Mad Men than like the hairy-headed hippie stereotype of a cannabis activist. He’s definitely not hairy-headed, but when he promised to clean up the image of cannabis campaigning in the UK, few people expected the makeover to result in a beauty only skin deep.
Claiming a background in advertising and public relations, Peter Reynolds won leadership of the Legalise Cannabis Alliance, a small, single-issue political party, then set about changing the name of the party to CLEAR (Cannabis Law Reform) and brought on help to spruce up the party’s website and logo.
Reynolds wrote at the time, “We will build a new and effective brand and campaign. We are reasonable, responsible, respectable members of society from all walks of life and professions.”
Things were looking good; MPs hit Reynolds’ “Friend” button on Facebook and the CLEAR “Comment Warriors” plagued the popular press with pro-cannabis comments on any article reporting a factory raid or medicinal marijuana critique.