|Photo: The Pitch|
|I’ll have one of each, please.|
While cannabis-infused soft drinks have been around for awhile, a new brand, Canna Cola, seems to have hit a marketing sweet spot, because its February debut in Colorado is getting a ton of media buzz.
Canna Cola is positioning itself as the “light beer” of marijuana drinks, since it has a lower THC content (35 to 65 mg) than other brands currently on the market, according to Scott Riddell of marketers Diavolo Brands, reports Wallace Baine of the Santa Cruz Sentinel.
“It’s got a mild marijuana taste,” Riddell told the Sentinel. “But the taste factor is really negligible compared to some competitors with three times the THC. When you get to that level, you really have a heavy aftertaste.”