“Some people are very lucky — everything they touch works for them,” laments Steve Horwitz, owner of Ganja Gourmet. “But for whatever reason, ever since I opened this business I’ve had a black cloud around me. Pretty much nothing has worked the way it should have or could have.”
Horwitz, a seasoned salesman in his fifties with a hearty Long Island accent and a gold chain around his neck, doesn’t take no for an answer, though; he just shifts his approach and tries again. Over the past eight years — the period during which the marijuana industry exploded in Denver — he’s changed his business model four times. He opened Ganja Gourmet at 1810 South Broadway in late 2009 as a medical marijuana restaurant (and one of the first spots William Breathes reviewed), turned it into a takeout joint in 2010, transformed it into a medical dispensary in 2011, then changed it into a medical/recreational store in 2015. Now, to keep up with the times, Horwitz is gearing up to stamp his candy logo on wholesale edibles and partner with a smoke room once social consumption is allowed.