Following a 2016 event that was postponed because of a snowstorm and finally staged a month later, the 2017 Denver 4/20 Rally is scheduled to take place on the actual date of April 20 for the first time in four years. That means it should happen on a Thursday instead of a weekend, but this timing hasn’t caused promoter Santino Walter of Civic Center Park Productions to lower his expectations for the gathering, which is centered around a free concert headlined by 2 Chainz.
“I think it’s going to be huge,” Walter says. “Denver is still the biggest destination to travel to and legally buy and consume retail cannabis for 4/20. You can see it in the way the hotels are already booked out, the cost of flights out here, how flights are booked up, the amount of superstar celebrities who will be in our city the four or five days of 4/20 weekend. So I think we’re probably going to have the largest event we’ve ever had.”