There is a common trope, or theme, used in film and literature to describe certain characters known as ‘obliviously evil‘. Typically the villain of the story, these characters often do not realize the malicious role that they are playing. Instead, they are usually so convinced that their actions are beneficial and so sure of their own moral compass that they begin to chalk up their outcasting from society on the fact that they are just misunderstood.
Kind of like Wile E. Coyote. Look, the dude is just hungry, he just wants to eat. Sure his ACME contraptions are grossly overboard and ultimately useless, but he sure is persistent. Maybe, just maybe, Wile E. Coyote is just misunderstood.
Kevin Sabet of Project SAM is back on the road touring small town Rotary Clubs, law enforcement groups, and medical associations, warning people about his perceived dangers of marijuana. And much like the cartoon coyote, Sabet is telling anyone who will listen that he is just misunderstood, as he continues to saw off the crooked ledge he is standing on.