The edibles game can be a screwy one for the legal cannabis industry, with a roulette of changing regulations and constantly evolving market demand. New government rules on dosing and packaging can end a company overnight; if those don’t do it, then ever-changing extraction technology and consumer habits just might, with new forms of consumption popping up more often than expected. That’s not even counting the financing and expansion issues faced by American cannabis brands now that our neighbors to the north have legalized the plant federally.
Despite all of these obstacles, Colorado-based pot companies continue to thrive nationally, and Boulder’s Wana Brands is no exception. The infused-products company, known for its gummies, has branched out with vaporizing, CBD and capsule products on its way to becoming one of the state’s largest cannabis brands, with continued expansion into other states. To learn more about surviving in such a tough market, we caught up with Wana founder and CEO Nancy Whiteman.