If you know cannabis in Colorado, you’ve heard of Jane West. Whether you’ve seen her on Nightline, CBS or NBC, read about her in Forbes, Time, Rolling Stone or, most recently, Playboy, she’s been the face of women in the industry since she started her company in 2014.
The funny thing, though, is that West fell into it almost by accident. For eight years, she ran ten-day experiential education programs for students who wanted to be doctors in thirteen cities nationwide. Then, after Coloradans legalized recreational marijuana, she started hosting cannabis event, and the Denver Post did an article about her new company. The paper ran her photo with the story, and she was sure someone at her work would see it and she would be fired — but nothing happened.