A month from now, thousands will gather at Civic Center Park for the annual 4/20 cannabis celebration. On Monday, 3/20, the Colorado Department of Transportation and Lyft gathered at the same spot to launch a safe driving program — the 320 Movement.
In the month leading up to April 20, Lyft is offering discounted rides to encourage marijuana users to plan ahead for a safe ride home. It’s branded seventeen cars, wrapping them in green with the message of the campaign, “plan a ride before you’re high.” There are seventeen cars in the fleet because 17 percent of Colorado State Patrol DUI arrests last year involved marijuana, according to CDOT spokesman Sam Cole.