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reefers.cup.marijuana.edible.largeWestword file photo

Amid questions about whether marijuana ads make kids more likely to use pot, the National Association of Cannabis Businesses has created proposed labeling and marketing guidelines. The deadline for feedback on this “National Advertising Standard,” on view below, is today, June 8. But an expert from Colorado, where sponsoring highways is among the only promotional platforms open to marijuana businesses, worries that some of the limits it puts in place are overly severe.

“There’s a very fine line to walk,” says Taylor West, senior communications director at COHNNABIS, a cannabis marketing agency. “You want to demonstrate that you are very committed to responsible practices, but you also need to be careful not to be almost punitive to the industry in an attempt to demonstrate that responsibility.”

evolabCourtesy of Evolab

Colorado marijuana extraction company Evolab has partnered with one of Canada’s heavily funded public pot companies, according to a joint announcement from Canadian marijuana firm The Green Organic Dutchman (TGOD) and Evolab. The licensing deal will take Denver-based Evolab’s production technology as well as its CBx Sciences brand into Canada after that country implements federal marijuana legalization, which could come as early as August.

Having a presence in Canada also gives Evolab a chance to jump across the Atlantic Ocean, according to Nicole Smith, CEO of Evolab and CBx Sciences. Canada, already a global exporter of the plant’s medical products, will be shipping out even more marijuana products after new businesses open in July, she says, with the potential for Canadian marijuana companies to distribute their products in up to fifteen countries that allow medical THC products — not including America, where medical marijuana is still federally prohibited.

marijuana adsElizabeth D'Amico

Marijuana advertising works on kids whether they’re the intended audience or not, a new study maintains.

According to “Planting the Seeds of Marijuana Use,” assembled under the auspices of Elizabeth D’Amico, a licensed clinical psychologist and senior behavioral scientist with the RAND Corporation, the more medical cannabis ads an adolescent sees, the more likely he or she is to use or express an interest in consuming the substance and to view it in a positive light.

beautiful marijuana strainsThomas Mitchell | Toke of the Town

When it comes to how the five senses perceive cannabis, the nose will always be king. The eyes aren’t far behind, however, and are extremely important in finding defects on your buds, such as mold, mildew, mites and other undesirable traits. After getting past all the health-code stuff, though, you’ll find vivid shades of violet, blue or scarlet, milky and amber trichomes, and rusted, tan pistils that can remind you of anything from a sunset to snow-covered Christmas tree.

I’ve been lucky enough to check out hundreds of sexy strains with this gig, some of which are so gorgeous that it’s bittersweet to break them apart and burn them to ashes. And 2018 hasn’t disappointed, with Denver’s pot shops pumping out a gallery of ganja that even my mediocre photo skills can’t ruin. Here are ten of the prettiest strains I’ve smoked so far this year.

edibles recipesCourtesy of Stillwater Brands

There’s no shortage of online recipes and techniques for infusing butters and oils with cannabis, but today’s consumers often want to take things a step further. No longer satisfied with space cakes and brownies, some potheads want a more elegant edibles experience. Unfortunately, infusing complex dishes and drinks that aren’t heavy in fat can be difficult, as THC bonds to fat molecules.

So some of Denver’s best chefs and mixologists teamed up with Stillwater Brands, a company that specializes in powdered CBD and THC distillate, to create dank and delicious recipes as 4/20 nears. The tasteless Ripple powder is made to mix in with food and drinks in various doses, making your cannabis kitchen adventures much easier — and impressive — than they used to be.

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