If the White Claw memes and CBD sections at liquor stores haven’t tipped you off, let us be the ones to tell you that the beer business is struggling. Non-alcoholic drinks and less caloric options have made the once-thriving craft-beer industry look for new ways to satisfy your thirst.
Lagunitas Brewing Company, already known for its love for cannabis, took a natural route toward the pot-infused side of things. The brewery’s Hi-Fi Hops drink, a hoppy seltzer infused with CBD, THC or both, hit Colorado dispensaries this fall, giving users a terpene-filled splash of cannabinoids. To learn more about how the drink is made and the loving history that Lagunitas has with the plant, we chatted with Hi-Fi head brewer Jeremy Marshall.