The hoopla surrounding CBD has become so loud that even CBD companies are starting to get annoyed. One Colorado CBD brand recently went so far as to buy ads in New York’s Time Square to attack gimmicky products and marketing campaigns that push CBD into everything from candles to firewood.
CBDistillery, a company known for hemp-derived CBD edibles, oils, capsules, vaporizers and more, wants people to be more discerning about how they consume CBD. But where is that line drawn, and who should be leading the conversation? We chatted with CBDistillery chief marketing officer Chris Van Dusen to see what he thinks.