With the year of hard seltzer still fresh in our minds and younger generations of consumers moving away from alcohol, craft breweries are scrambling to expand their portfolios. Some are moving to cannabis, while others are making non-alcoholic drinks. One brewery has decided to focus on both, without the alcohol.
After Keith Villa left MolsonCoors in 2018, the creator of Blue Moon’s famous Belgian-white ale founded a cannabis-infused brewing company with his wife, Jodi. The two have planted their flag on the niche market in just over a year, releasing a Belgian-white, IPA and lager infused with THC, with the alcohol removed from the beers after the brewing process.