Society has a complicated and sometimes conflicted relationship with professional athletes, but if there’s anything about jocks that we all want to emulate, it’s those hot, chiseled bods.

Our opportunities to gain those physiques traditionally have started with buying shoes or training equipment endorsed by current all-stars, but now retired athletes have entered the fray, pushing everything from oddly shaped sneakers to copper-infused bracelets. I grew up knowing Chicago White Sox slugger Frank Thomas as the Big Hurt, a mountain of a man who yawned while jacking dingers across Lake Michigan. Today younger generations know him more for his big dick, jacking wives from their husbands in a Nugenix commercial.

Retired athletes recently found one more honey hole for their spokesperson services, as hemp and marijuana become more mainstream. Ex-NBA or NFL players opening weed dispensaries or starting infused products brands are actually nothing new — Cliff Robertson, Floyd Landis, LenDale White and Al Harrington have all founded cannabis companies or dabbled in partnerships with the industry, and lesser-known retired players have made a career out of advocating cannabis use, hitting the talk-show and conference circuit for speaking gigs — but those opportunities pale in comparison with what the CBD industry is offering right now.