|No Longer Sad
|This fine cola of Panama Red was grown organically in a greenhouse in Washington state.
Don’t be afraid to ask for organic marijuana — you have plenty of company. According to a new research study, twice as many medicinal cannabis patients said organic marijuana — not discount pricing — is their most critical consideration when selecting a dispensary.
Medical marijuana patients in Colorado, California and Washington state were surveyed by the editors of MMJ Business Daily, and 43 percent said they considered the availability of organic cannabis to be “critical” when they decide where to shop for meds. Only 21 percent of marijuana patients said discount weed was critical.
“This is surprising data, given the fact that the majority of medical marijuana center advertising tends to focus on discount pricing and special offers,” MMJ Business Daily commented. “Dispensary owners who compete on price along may be missing out on a large portion of their potential market.”
I’d add that cannabis collective operators who just give a blank stare, or maybe a deer-in-the-headlights look when I ask them about organic marijuana flowers are missing out, as well.
And it shouldn’t be so surprising that many patients prefer organic cannabis, given the fact that many — commonly as a result of their illnesses — have chemical sensitivities which make it problematic for them to use marijuana grown with chemical fertilizers.
Cannabis edibles providers, who manufacture everything from pot brownies to pizza for sale at legal dispensaries, should also consider this new study data for their product lines, according to MMJ Business Daily. Organic edibles may be a significant competitive advantage.
The new study, entitled “What Medical Marijuana Patients Really Want From Dispensaries,” also features exclusive data on dispensary locations, edibles offerings, storefront design, and other key considerations for consumers when they decide where to buy cannabis.
Seventeen data charts contain often-surprising information on how dispensaries can please patients so that they keep coming back rather than switching shops.
The in-depth study includes:
• Pricing: How important are discounts, and what factors would make customers pay more?
• Location: How far are patients willing to drive to visit their favored dispensary?
• Style & Décor: Do customers prefer a “clinic,” a “head shop” or an “upscale shop”?
• Inventory: Should you offer lots of strains or organics?
• Service: Are likable budtenders critical or just “nice to have”?
• Edibles & MMJ Products: Savory vs. sweet, hash vs. oils, low-cal medible options?
• Other Goods and Services: Should you offer classes, alternative healthcare, hydroponics?
“In each case, we asked real-life patients what they preferred, and also the most critical question of all: What would make them switch dispensaries?” MMJ Business Daily said.
The study is available for instant download ($24.99) at http://mmjbusinessbooks.com
. You can take up to 30 days to review the eBook, and if you’re not satisfied, just delete the file from your computer and contact MMJ Business Daily
for an immediate 100 percent refund.
The editorial team of MMJ Business Daily
is based in Denver, Colorado, with business offices in Newport, Rhode Island. Subscriptions are free at http://mmjbusinessdaily.com