Both the State of Colorado and City of Denver tourist agencies have resisted the temptation to use marijuana as a way to lure visitors to the area, despite mainstream media pot coverage that’s essentially free advertising. It seems their non-approach isn’t working.
Against that backdrop comes word that hotel searches for Denver on 4/20 weekend are up 73 percent from this time last year — and a national cannabis activist thinks the digits might be even higher if officials weren’t so shy about embracing weed.
According to a release from Hotels.com, “Denver and the state of Colorado have seen a spike in travel interest since the sale of recreational marijuana was legalized to anyone 21 or older at the start of the year…. Denver has seen a 25 percent increase in hotel searches in the first three months of the year compared to 2013.”
The effect of marijuana legalization on tourism is depicted in the following Hotels.com graphic: