Baker started out like most startups: with an idea.
Roger Obando had already been in the startup world for nearly twenty years when he started thinking about marijuana and how new technology could improve the industry. He was living in New York in 2014 when a medical marijuana law passed in that state, and he began to research what would soon become a booming industry.
Joel Milton and David Champion were working on a different startup at the time. The three had discussed working together, but it wasn’t until Obando overheard a conversation they were having about the marijuana industry that they realized they shared a passion. They immediately sat down and started brainstorming, Obando recalls.