Willie Nelson Launches Willie’s Reserve in Colorado, Washington

The who’s who of Colorado’s marijuana industry gathered Saturday night for the unveiling of Willie’s Reserve, Willie Nelson’s cannabis company.

To launch his new product, Nelson hosted two kick-off concerts, one last week in Washington state and another on Saturday, July 30, at Fiddler’s Green Amphitheatre in Greenwood Village, Colorado.

“This event’s been a collection of the people that support the ideals of Willie Nelson. It’s a collection of people that understand that music and cannabis and culture and society all blend together really well,” says pioneering ganjapreneur Kayvan Khalatbari, who’s been working with Willie’s Reserve.