The 420 Games, an annual 4.2-mile race for marijuana enthusiasts, began two years ago in San Francisco. By year two, attendance had grown by 300 percent, and CEO Jim McAlpine decided to expand the run to seven cities along the West Coast, with plans for further growth. “We’re going fully national,” he says. “From New York to California and everywhere in between.”
That “in between” includes Boulder, where the Games will land at the Boulder Reservoir on Saturday, October 1.
