High Times magazine launched in the summer of 1974 and has documented the evolution of the marijuana industry though the decades. Now, in partnership with Emerald Brand Solutions, the magazine has created a clothing line to honor the industry and how far it’s come.
“The fashion trend in general is about retro and vintage…. You can see it at any show you go to. At the same time, what you’re seeing is this recognition of the legalization of cannabis,” says Larry Linietsky, COO of High Times. “It’s a way to support the movement by wearing the clothing. We think it’s well-timed. [It’s] vintage, counterculture and authentic.”