The Denver 4/20 Rally, scheduled to take place on April 20, is offering something new this year. Each attendee age 21 or over will receive a black bag containing tons of swag from marijuana businesses that were unable to legally give away such items at big public events in the past because of restrictive advertising rules related to cannabis.
Civic Center Park Productions’ Santino Walter, who spoke to us for our recent post “Inside the 2017 Denver 4/20 Rally Starring 2 Chainz,” says the black-bag plan was formulated after consultation with representatives from the City Attorney’s Office and Denver’s Marijuana Policy Division. The result, he maintains, is “the most compliant way for licensed cannabis companies in Colorado to promote themselves at an event.”
Colorado’s rules for marijuana advertising are exceedingly tight in comparison to a number of other states that have legalized recreational cannabis, as I saw firsthand during a recent trip to Seattle and Portland. For instance, outdoor advertising is generally prohibited here, as outlined in the following excerpt from the “Permanent Rules Related to the Colorado Retail Marijuana Code:”
Except as otherwise provided in this rule, it shall be unlawful for any Retail Marijuana Establishment to engage in Advertising that is visible to members of the public from any street, sidewalk, park or other public place, including Advertising utilizing any of the following media: any billboard or other outdoor general Advertising device; any sign mounted on a vehicle, any hand-held or other portable sign; or any handbill, leaflet or flier directly handed to any person in a public place, left upon a motor vehicle, or posted upon any public or private property without the consent of the property owner.