Ever hear the saying “Rappers want to be ball players, and ball players want to be rappers”? In the business of getting us fucked up, cannabis and alcohol companies appear to go through similar yearnings.
Dispensary shelves already feature beers, hard seltzers and wines infused with pot instead of alcohol, while liquor stores hope that CBD-containing, rebranded non-alcoholic beers will appeal to increasing numbers of canna-curious customers.