The National Association of Cannabis Businesses’ draft guidelines to establish a country-wide advertising standard for the marijuana industry was the subject of a months-long comment period and is expected to be finalized this summer. Doug Fischer, chief legal officer for the NACB, believes such a criterion is needed as soon as possible, even though cannabis remains illegal on a federal level.
Given that Republican U.S. Senator Cory Gardner was among the document’s original signatories and is currently working with the National Organization for the Reform of Marijuana Laws, aka NORML, to prepare legislation on the subject, the reticence of GOP state reps and senators seems surprising. But while Republican state senator Tim Neville says he agrees with the letter’s ultimate goal, he doesn’t see the need for such a measure.