Sales data has shown a consistent growth in cannabis extracts and other forms of consumption as the legal pot industry advances. While part of the allure is sheer novelty, many new technologies have given medical patients more standardized treatment and retail users more consistent effects.
Colorado extraction company Ebbu’s products are known for unconventional consumption methods, like its water-infusing THC drops that landed the company a partnership with Blue Moon creator Keith Villa to manufacturer a THC-infused, non-alcoholic beer. The company represents a shift toward chemistry in the legal cannabis community, mapping out the vast and varying constellations of different cannabinoids. But what can the plant’s genetic makeup do for mankind as we learn more about it? We chatted with Ebbu general manager Damon Michaels to find out.