Colorado Department of Transportation campaign using humor to stop stoned driving


Grilling stoned is now legal in Colorado.

Driving under the influence of marijuana has been illegal in Colorado well before Amendment 64 made the personal possession of an ounce of pot legal for adults 21 and up in that state. But with the newfound freedom to get legally stoned has come an increased push to curb stoned driving and to get the word out that Colorado cops will be writing marijuana DUIs.
But us stoners don’t really take to dry, government propaganda very well. So instead of simply handing out fliers with recreational pot purchases that will get tossed away as soon as the customer gets home and lights up a bowl, the Colorado Department of Transportation is trying their hand at a more comedic approach.

In the three videos below, CDOT pokes a little fun at the pot crowd by reminding us that while hanging your TV stoned, playing basketball high and grilling while baked out of your mind is now legal, getting behind the wheel isn’t. They say the ads are targeted at young males, which they’ve identified as the largest group of pot consumers somehow.
As CDOT put it in a press release this week: “People do not necessarily associate being high with two things: one, that they are impaired. And number two: that they can get a DUI as a result of that.”
The commercials are also noteworthy in that they really are the first government-produced ads in Colorado that directly address the limited cannabis legalization — and they do it without using blood, death and destruction as a fear tactic. Check out the videos below, and let us know what you think of the campaign in the comments: