Dear Stoner: While driving along Speer Boulevard, I’ve seen ads for Weedmaps on the digital billboards outside the Colorado Convention Center and the Denver Performing Arts Complex. I know recreational marijuana is legal in Denver, but can the city itself accept ads for marijuana?
Bill Bored
Dear BB: We almost crashed our car when we spotted those Weedmaps messages, which were certainly a surprise considering the things you usually see advertised on those billboards: ballets, symphonies, touring Broadway shows. So we reached out to Brian Kitts, director of marketing and communications for Denver Arts &Venues. “Up to 20 percent of the digital LED signage at DPAC and the CCC always has been required for promotion of upcoming events, the Denver Theatre District and resident companies,” he says via e-mail. “The remaining time is available for sale as ad space, Visit Denver conventions, in-house promo for Red Rocks, etc.”