Browsing: Opinion

marijuana.billboard.pesky.hangoverPhoto courtesy of the RAND Corporation

The National Association of Cannabis Businesses’ draft guidelines to establish a country-wide advertising standard for the marijuana industry was the subject of a months-long comment period and is expected to be finalized this summer. Doug Fischer, chief legal officer for the NACB, believes such a criterion is needed as soon as possible, even though cannabis remains illegal on a federal level.

In his words, “The time to do this is now.”

anonymous-8468Maria Levitov

Trail Blazers is a series of portraits by photographer Maria Levitov spotlighting cannabis consumers from all walks of life.

Although cannabis is legally sold in Colorado, that doesn’t mean everyone can use it freely. Some people, whether because of their families, jobs or religions, still have to hide their pot consumption — but that doesn’t stop them from toking up. This young scientist, who uses cannabis to curb her anxiety, used the plant to help her calm down before one of the biggest days of her life: her wedding day.

Maria Levitov

Trail Blazers is a series of portraits by photographer Maria Levitov, spotlighting cannabis consumers from all walks of life.

Ade Raphael was diagnosed with cancer shortly after moving to Denver, but the transgender female didn’t let intense chemotherapy and radiotherapy sessions hamper her creativity. Using cannabis to help treat the fatigue, nausea and pain brought on by chemotherapy, Raphael has overcome long odds to survive a disease that attacks one’s ability to breathe, speak and hear.

reefers.cup.marijuana.edible.largeWestword file photo

Amid questions about whether marijuana ads make kids more likely to use pot, the National Association of Cannabis Businesses has created proposed labeling and marketing guidelines. The deadline for feedback on this “National Advertising Standard,” on view below, is today, June 8. But an expert from Colorado, where sponsoring highways is among the only promotional platforms open to marijuana businesses, worries that some of the limits it puts in place are overly severe.

“There’s a very fine line to walk,” says Taylor West, senior communications director at COHNNABIS, a cannabis marketing agency. “You want to demonstrate that you are very committed to responsible practices, but you also need to be careful not to be almost punitive to the industry in an attempt to demonstrate that responsibility.”

allister-6521Thomas Mitchell | Toke of the Town

Trail Blazers is a series of portraits by photographer Maria Levitov, spotlighting cannabis consumers from all walks of life.

Allister Auguste started experimenting with cannabis at a young age. A child of separated parents, he started smoking pot early and hasn’t stopped. Despite the daily habit, Auguste earned an academic scholarship to the Indiana Institute of Technology, and continues to use the plant as he finds meaning.

Herbert Fuego

Ahh, Opening Day in Denver. A land of happy drunks who are more excited to watch a good sunset than a good baseball team. Nothing against Nolan, Charlie and the boys on Blake Street, but this city will always be known more for Broncos, craft beer and blunts than peanuts and Cracker Jack. But who says they can’t all get along?

Baseball is increasingly being passed over for basketball, soccer and dadgum video games by younger generations. These young shitheads wouldn’t know a sac-fly from a sac-bunt, but tell them you have a sack of chronic, and they might be game to learn. To get your younger, woke friends (but still over 21) to shut the fuck up and enjoy the dusty, robotic classic that is baseball, give them a puff of one of these strains I’ve recently reviewed. They all hit for power.

Killer Queen strainHerbert Fuego

Whether we’re trying to save money or just saving energy, plenty of us find ourselves spending a night in after a day off. But, hey, there’s nothing wrong with vegging out on Netflix and a frozen pizza every once in a while. So draw the blinds, lower the lights and clean out that bong, because we’re getting baked tonight on any one of these five mighty hybrids.

ricardo bacaGracie Malley

The cannabis industry has no shortage of entrepreneurs fighting to gain a toehold in the field, but one of the industry’s most well-known names got there almost by accident. Ricardo Baca had been covering music for the Denver Post for over a decade when Colorado legalized the plant recreationally, and he was a bit befuddled when his bosses asked him to lead what would become the Cannabist , the first cannabis vertical for a major daily newspaper.

After talking with his mother and wife, though, Baca eventually took the job, becoming the editor-in-chief of the Cannabist and, in the process, a go-to expert for national media outlets. He still has that role after leaving the Post at the end of 2016 to start Grasslands, a full-service agency for cannabis businesses. Baca writes about pot for such media outlets as Esquire and the Daily Beast, and when United States Attorney General Jeff Sessions repealed the Cole Memorandum in January, Baca was a natural to talk about the move on MSNBC.

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