Amid questions about whether marijuana ads make kids more likely to use pot, the National Association of Cannabis Businesses has created proposed labeling and marketing guidelines. The deadline for feedback on this “National Advertising Standard,” on view below, is today, June 8. But an expert from Colorado, where sponsoring highways is among the only promotional platforms open to marijuana businesses, worries that some of the limits it puts in place are overly severe.
“There’s a very fine line to walk,” says Taylor West, senior communications director at COHNNABIS, a cannabis marketing agency. “You want to demonstrate that you are very committed to responsible practices, but you also need to be careful not to be almost punitive to the industry in an attempt to demonstrate that responsibility.”