A massive video screen blaring an advertisement will great fans at the Brickyard 400 this weekend. I know that sounds redundant considering all NASCAR consists of is 150 m.p.h. ads for laundry detergent, travel sites and web hosting sites, but it’s not for those products. Nor is it for the biggest NASCAR advertiser: the alcohol industry.
Instead, the huge video screen will be playing an advertisement for marijuana thanks to the Marijuana Policy Project. Specifically: the legalization and regulation of marijuana. It’s all part of their ongoing guerrilla advertising campaign to get people to think about their recreational choices when imbibing.